This episode addresses marketing Health Insurance, yet it is so much more. James' guest today is Rhiannon Hiter of Team Hiter... a US Healthcare office that has built a successful business within a challenging industry. This is a fun episode as James sticks his neck out by laying the groundwork for what this company COULD have done to successfully market themselves... and then Rhiannon comes onto the show to set it straight! This episode provides a terrific marketing perspective on effective marketing whether you have a budget, or don't. Tune in!